What is the luxury brand of Mitsubishi? Mitsubishi is a well-known Japanese automotive brand that has been in business for over a century.
They have built a reputation for producing high-quality vehicles that are reliable, efficient, and affordable.
However, many people are unaware that Mitsubishi has a luxury car brand that caters to a more upscale market.
In this article, we will explore the history of Mitsubishi, its high-end brand, and what makes it so special.
The History of Mitsubishi
Mitsubishi is a Japanese multinational corporation that has a long and rich history dating back to 1870 when it was founded by Yataro Iwasaki as a shipping company.
The company’s name “Mitsubishi” is a combination of two Japanese words “Mitsu” which means three, and “Hishi” which means water chestnut.
The three water chestnut leaves symbolize the three companies that merged to form the Mitsubishi group.
Mitsubishi started as a shipping company, but it later expanded into various industries such as mining, banking, electronics, and automotive.
In the early 20th century, Mitsubishi began to manufacture automobiles and trucks, but the production was halted during World War II to focus on military production.
After the war, Mitsubishi resumed production of automobiles and trucks, and in 1970, the company established its automotive division, Mitsubishi Motors.
Since then, Mitsubishi has become one of the largest car manufacturers in Japan and has expanded its operations to other parts of the world, including North America, Europe, and Asia.
Over the years, Mitsubishi has produced several iconic vehicles that have become household names, such as the Mitsubishi Lancer, Eclipse, and Pajero.
The company has also been involved in motorsports, including the Dakar Rally and the World Rally Championship.
In recent years, Mitsubishi has been focusing on the production of eco-friendly vehicles such as electric and hybrid cars.
In 2020, the company announced its plan to stop producing traditional gasoline-powered vehicles in order to focus on the production of electric and hybrid cars.
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Does Mitsubishi have a high-end brand?
Yes, Mitsubishi has a high-end brand known as Mitsubishi Motors North America, Inc. (MMNA) that produces luxury vehicles.
MMNA is a subsidiary of Mitsubishi Motors Corporation (MMC) and is responsible for the marketing, sales, and distribution of Mitsubishi vehicles in North America.
The company’s luxury car brand is called “Mitsubishi Motors Luxury” or simply “Mitsubishi Luxury.”
The Reasons for the Mitsubishi Luxury Brand
Mitsubishi has established the Luxury brand to cater to customers who are looking for premium vehicles with high-end features and superior quality.
Here are some reasons for Mitsubishi to create a luxury brand:
- Compete with Other Luxury Brands: The luxury car market is highly competitive, with many well-established brands dominating the market. By creating a luxury brand, Mitsubishi can compete with other high-end brands and attract customers who are looking for premium vehicles.
- Expand Market Share: By offering luxury vehicles, Mitsubishi can expand its market share and attract customers who are willing to pay a premium for a high-end vehicle.
- Increase Profit Margins: Luxury vehicles are typically sold at higher prices, which can increase profit margins for Mitsubishi. By selling luxury vehicles, Mitsubishi can increase its revenue and profitability.
Features of the Mitsubishi Luxury Brand
The Mitsubishi Luxury brand is designed to offer a premium driving experience with high-end features and superior quality.
Here are some of the features of the Mitsubishi Luxury brand:
- Stylish Design: Mitsubishi Luxury vehicles feature a stylish and sleek design that exudes sophistication and elegance.
- Advanced Technology: Mitsubishi Luxury vehicles are equipped with advanced technology features such as a 9-inch touchscreen display, a premium audio system, and smartphone integration.
- Comfortable Interior: The interior of Mitsubishi Luxury vehicles is designed to provide a comfortable and luxurious driving experience with premium materials and finishes.
- Superior Performance: Mitsubishi Luxury vehicles are equipped with powerful engines and advanced drivetrain systems that deliver superior performance and handling.
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What is the high-end version of Mitsubishi?
Mitsubishi Motors, the Japanese automaker, is not typically known for producing luxury vehicles, but the company does offer a few high-end models that come equipped with many luxurious features.
These high-end models provide drivers with the comfort, convenience, and safety features found in more expensive vehicles, but at a more affordable price point.
One of the high-end versions of Mitsubishi is the Outlander PHEV GT, which is the highest trim level of the Mitsubishi Outlander PHEV.
This plug-in hybrid electric SUV comes equipped with a variety of luxury features including leather seats, a premium sound system, and advanced safety features such as adaptive cruise control and lane departure warning.
The Outlander PHEV GT also comes with an advanced all-wheel-drive system that provides better traction and stability in any driving conditions.
Another high-end version of the Mitsubishi is the Eclipse Cross GT, which is the highest trim level of the Mitsubishi Eclipse Cross.
This compact SUV comes with many luxurious features such as a panoramic sunroof, heated front seats, and a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto compatibility.
The Eclipse Cross GT also comes with a premium sound system and advanced safety features such as blind-spot monitoring and rear cross-traffic alert.
While Mitsubishi doesn’t have a dedicated luxury brand, the company has positioned these high-end versions of its popular models as affordable luxury vehicles, offering many of the same features and quality found in more expensive luxury brands.
These high-end versions of Mitsubishi’s vehicles provide drivers with a luxurious driving experience at a more affordable price point, making them an attractive option for those who want a reliable and high-quality vehicle without the premium price tag.
Read also: What is the Luxury Brand of BMW?
What is the premium brand of Mitsubishi?
The premium brand of Mitsubishi is the same as its high-end brand, Mitsubishi Luxury. This brand represents the highest level of quality and luxury that Mitsubishi has to offer.
So, what is the luxury brand of Mitsubishi? Mitsubishi doesn’t have a dedicated luxury brand, but the company offers high-end versions of its popular models that provide drivers with many luxurious features at a more affordable price point.
The Mitsubishi Outlander PHEV GT and Eclipse Cross GT are two examples of high-end versions of Mitsubishi’s vehicles that come equipped with advanced safety features, premium sound systems, and other luxury features.
Mitsubishi has a long history of producing reliable and durable vehicles, and these high-end versions of their popular models provide drivers with a luxurious driving experience without the premium price tag typically associated with a luxury version of car brands.
While these vehicles may not be considered true luxury vehicles, they offer many of the same features and quality found in more expensive luxury vehicles, making them an attractive option for those who want a reliable and high-quality vehicle with luxury features.
Overall, Mitsubishi’s approach to offering high-end versions of its vehicles has been successful, as these vehicles have been well-received by consumers who are looking for a luxurious driving experience at an affordable price.
Mitsubishi’s dedication to producing reliable and high-quality vehicles with advanced safety features and luxurious amenities is evident in their high-end models, making them a compelling choice for anyone looking for a vehicle that provides the best of both worlds: quality and luxury without breaking the bank.