What is the Luxury Brand of Subaru? Exploring the World of Subaru’s High-End Offerings

What is the Luxury Brand of Subaru?

What is the Luxury Brand of Subaru? Subaru is a well-known Japanese automobile brand that has been around for decades.

The brand is popularly associated with the manufacturing of practical and reliable vehicles that are ideal for everyday use.

However, in recent years, Subaru has made a name for itself in the luxury car market with the introduction of the Subaru Ascent.

In this article, we will explore the luxury version of Subaru, its features, and what sets it apart from other luxury vehicles.

We will also examine the reasons why Subaru decided to move into the luxury market and the success of the Subaru Ascent.

The History of Subaru

What is the Luxury Brand of Subaru?
History of Subaru

Subaru is a Japanese automaker that was founded in 1953. The company’s name comes from the Japanese word for the Pleiades star cluster, which is also known as the Seven Sisters.

Subaru is known for producing practical and reliable vehicles, and the company has a loyal customer base around the world. Here is a brief history of Subaru:

  • 1953: Subaru is founded in Japan as Fuji Heavy Industries. The company begins producing small cars and buses for the Japanese market.
  • 1965: Subaru enters the American market with the introduction of the Subaru 360, a small car that is affordable and fuel-efficient.
  • 1972: Subaru introduces the Leone, which is the company’s first all-wheel drive vehicle. The Leone’s all-wheel-drive system becomes a signature feature of Subaru’s vehicles and helps to set the company apart from its competitors.
  • 1989: Subaru introduces the Legacy, which is a mid-size car that is designed to compete with other popular models in the segment. The Legacy is well-received by customers and helps to establish Subaru as a mainstream automaker.
  • 1994: Subaru introduces the Outback, which is a crossover SUV that is designed to appeal to customers who are looking for a vehicle that is both practical and stylish. The Outback becomes a popular model for Subaru and helps to establish the company as a leader in the SUV market.
  • 2003: Subaru introduces the Impreza WRX, which is a high-performance version of the Impreza. The WRX is popular with car enthusiasts and helps to establish Subaru as a company that produces both practical and performance-oriented vehicles.
  • 2013: Subaru introduces the XV Crosstrek, which is a compact crossover SUV that is designed to appeal to younger customers. The XV Crosstrek’s rugged styling and practical features make it a popular model for Subaru.
  • 2018: Subaru introduces the Ascent, which is the company’s first luxury SUV. The Ascent is designed to compete with other luxury SUVs in the market and offers customers a practical and reliable luxury vehicle.

Today, Subaru is known for producing practical and reliable vehicles that are popular with customers around the world.

The company’s all-wheel-drive system and commitment to safety have helped to set it apart from its competitors, and Subaru Ascent has a loyal customer base that values the company’s practical and reliable approach to car design.

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What is the Ascent?

The Ascent is Subaru’s first luxury SUV, and it was introduced in 2018. The Ascent is designed to compete with other luxury SUVs in the market and offers customers a practical and reliable luxury vehicle.

What are the features of the Ascent? Here are some of the features of the Subaru Ascent:

  • Practical and Stylish Design: The Ascent has a practical and stylish design that is both modern and timeless. The SUV’s exterior features a sleek and aerodynamic design, while the interior is spacious and comfortable.
  • All-Wheel Drive: Like all of Subaru’s vehicles, the Ascent comes standard with all-wheel drive. This feature provides added traction and stability on the road, which is especially important for customers who live in areas with harsh weather conditions.
  • EyeSight Driver Assist Technology: The Ascent comes with Subaru’s EyeSight Driver Assist Technology, which includes features like adaptive cruise control, lane departure warning, and pre-collision braking. These features help to prevent accidents on the road and provide added safety for drivers and passengers.
  • Spacious Interior: The Ascent can accommodate up to eight passengers comfortably, which makes it an ideal vehicle for families or groups of friends who are traveling together. The SUV’s interior is designed with comfort and convenience in mind, and there is ample space for both passengers and cargo.
  • Turbocharged Engine: The Ascent comes with a turbocharged 2.4-liter four-cylinder engine that produces 260 horsepower and 277 lb-ft of torque. This engine provides plenty of power for the SUV and ensures that it can handle any driving situation with ease.
  • Luxury Features: The Ascent comes with a variety of luxury features, including leather seats, a panoramic moonroof, and a premium audio system. These features provide added comfort and convenience for customers who are looking for a luxurious ride.

The Ascent has been a success for Subaru since its introduction in 2018. The SUV has received positive reviews from both critics and customers, and it has helped to boost Subaru’s sales in the North American market.

The Ascent’s practical and reliable design, all-wheel drive, EyeSight Driver Assist Technology, spacious interior, turbocharged engine, and luxury features have all contributed to its success.

The Ascent is an excellent choice for customers who are looking for a luxurious SUV that is both practical and reliable.

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What Sets the Subaru Ascent Apart from Other Luxury Vehicles?

The Ascent is Subaru’s first luxury SUV, and it is designed to compete with other luxury vehicles in the market.

However, Subaru Ascent stands out from its competitors in several ways. Here are some of the features that set the Ascent apart from other luxury vehicles:

– All-Wheel Drive

One of the main features that sets the Ascent apart from other luxury vehicles is its all-wheel drive system. All of Subaru’s vehicles come standard with all-wheel drive, and the Ascent is no exception.

This feature provides added traction and stability on the road, which is especially important for customers who live in areas with harsh weather conditions.

Many other luxury vehicles offer all-wheel drive as an optional feature, which can add to the cost of the vehicle.

– EyeSight Driver Assist Technology

The Ascent comes with Subaru’s EyeSight Driver Assist Technology, which includes features like adaptive cruise control, lane departure warning, and pre-collision braking.

These features help to prevent accidents on the road and provide added safety for drivers and passengers.

Many other luxury vehicles offer similar safety features, but they may be available only on higher trim levels or as optional features, which can add to the cost of the vehicle.

– Spacious Interior

The Ascent can accommodate up to eight passengers comfortably, which makes it an ideal vehicle for families or groups of friends who are traveling together.

The SUV’s interior is designed with comfort and convenience in mind, and there is ample space for both passengers and cargo.

Many other luxury vehicles offer spacious interiors, but they may be more expensive and may not be as practical for families or groups of friends who need to carry a lot of passengers or cargo.

– Turbocharged Engine

The Ascent comes with a turbocharged 2.4-liter four-cylinder engine that produces 260 horsepower and 277 lb-ft of torque.

This engine provides plenty of power for the SUV and ensures that it can handle any driving situation with ease.

Many other luxury vehicles offer powerful engines, but they may be more expensive and may not be as practical for customers who want a luxurious SUV that is also fuel-efficient.

– Price

The Ascent is priced competitively compared to other luxury vehicles in the market. The base model starts at around $33,895, which is less expensive than many other luxury SUVs.

This makes the Ascent a more affordable option for customers who want a luxurious SUV that is also practical and reliable.

In summary, the Ascent sets itself apart from other luxury vehicles by offering all-wheel drive as a standard feature, EyeSight Driver Assist Technology, a spacious interior, a turbocharged engine, and a competitive price.

These features make the Ascent an excellent choice for customers who want a luxurious SUV that is both practical and reliable.

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Why Did Subaru Move into the Luxury Market?

Subaru has been known for producing reliable and practical vehicles, and for many years, the brand focused primarily on the mid-range market.

However, in recent years, Subaru has started to move into the luxury market with the introduction of the Ascent SUV.

So why did Subaru make this move into the luxury market? Here are some of the reasons:

– Increased Demand

One of the main reasons why Subaru moved into the luxury market is that there is an increasing demand for luxury vehicles.

Many customers who were once satisfied with mid-range vehicles are now looking for more luxurious options, and Subaru wanted to tap into this market.

– Brand Expansion

Another reason why Subaru moved into the luxury market is to expand its brand. By offering a luxury SUV like the Ascent, Subaru can attract a new segment of customers who may not have considered the brand before.

This can help Subaru to increase its market share and strengthen its brand image.

– Increased Profit Margins

Luxury vehicles typically have higher profit margins than mid-range vehicles, which can be an attractive proposition for automakers.

By moving into the luxury market, Subaru can potentially increase its profits and generate more revenue for the company.

– Competition

Finally, Subaru likely moved into the luxury market to compete with other automakers that offer luxury vehicles.

Many of Subaru’s competitors, such as Honda, Toyota, and Nissan, offer luxury vehicles under their respective luxury brands (Acura, Lexus, and Infiniti).

By offering the Ascent, Subaru can compete with these brands and potentially capture a larger share of the luxury SUV market.

In summary, Subaru moved into the luxury market to meet the growing demand for luxury vehicles, expand its brand, increase its profit margins, and compete with other automakers.

The introduction of the Ascent has been a successful move for Subaru, and the brand’s foray into the luxury market is likely to continue in the coming years.

Read also: What is The Luxury Brand of Hyundai?

Conclusion

What is the Luxury Brand of Subaru? The luxury brand of Subaru is the Ascent SUV. This vehicle was introduced in 2018 and is designed to compete with other luxury SUVs in the market.

The Ascent stands out from its competitors with its all-wheel drive system, EyeSight Driver Assist Technology, spacious interior, turbocharged engine, and competitive price.

Subaru’s move into the luxury market was driven by increasing demand, the need for brand expansion, higher profit margins, and competition from other automakers.

With the Ascent, Subaru has successfully entered the luxury SUV market and is likely to continue to expand its offerings in the luxury market in the future.

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